Keona Mulcahy
Packaging & Branding Designer
“Home of Epic”
How can a high-traffic, multi-event venue ensure effortless navigation for every visitor? The Kia Center rebrand answers this challenge with a wayfinding system that uses a strategic color palette and modular signage to simplify navigation, while allowing event-specific customization to maintain clarity and consistency throughout the venue. Every element reflects thoughtful planning and design, creating an intuitive and cohesive experience for all visitors.
- Photoshop
- Illustrator
- Figma
- Google Gemini
- After Effects
Designers
- Keona Mulcahy
- Laney Paige
- Martina Belanche-Castillo
Full brand guidelines available at the end