Keona
Mulcahy


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Packaging & Branding Designer


Black Cat Fireworks Rebrand | Packaging, Branding, Motion Design

“Sounds Like
A Celebration”


Black Cat Fireworks is the oldest registered consumer fireworks brand in the United States,  but Black Cat’s brand recognition is no longer translating into a clear reason for retailers or consumers to choose it.

This rebrand aimed to differentiate black cat from the sea of busy firework packaging, highlight the products consumers already loved, make decision-making easier for all parties, and to overall make the Black Cat name synonymous with Celebration.
Software
- Photoshop
- Illustrator
- Figma
- Procreate
- Fantastic Fold
- Substance 3D Stager
- After Effects
- Firefly

Full brand guidelines available at the end

Music Credits:
“Master of Puppets” | Performed by Metallica | Written by James Hetfield, Lars Ulrich, Kirk Hammett, and Cliff Burton | Album: Master of Puppets (1986)

All rights to the music and recording belong to their respective copyright holders. Used for credit and attribution purposes.


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